<style type="text/css" data-type="vc_shortcodes-default-css">.vc_do_custom_heading{margin-bottom:0.625rem;margin-top:0;}</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1604595898162{padding-top: 20px !important;padding-bottom: 20px !important;}.vc_custom_1614961113374{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}</style><style type="text/css" data-type="vc_shortcodes-default-css">.vc_do_custom_heading{margin-bottom:0.625rem;margin-top:0;}</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1613061141235{margin-top: 20px !important;}.vc_custom_1613061189812{padding-top: 20px !important;padding-bottom: 40px !important;}.vc_custom_1613061309386{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}</style>{"id":11512,"date":"2019-09-04T09:00:55","date_gmt":"2019-09-04T13:00:55","guid":{"rendered":"https:\/\/clicketmortar.com\/strategy-and-digital-ecosystem\/strategie-numerique\/"},"modified":"2024-01-12T14:08:53","modified_gmt":"2024-01-12T19:08:53","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/clicketmortar.com\/en\/services\/strategy-and-digital-ecosystem\/digital-strategy\/","title":{"rendered":"Strat\u00e9gie num\u00e9rique EN"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; 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delay=&#8221;100&#8243;][vc_column_text css_animation=&#8221;fadeIn&#8221;]\n<p style=\"color: #383e47; font-family: 'Nunito'; font-weight: 600;\">Then don\u2019t leave for the digital world without a digital strategy!<\/p>\n<p style=\"margin-top: 50px; color: #717c80;\">The purpose of your digital strategy is to optimize your digital presence: the strategy tells you how to do it. There is no universal model for a digital strategy: we must always negotiate multiple factors to build it, such as your needs, your goals and the precise characteristics of your business. It sounds complicated, but don\u2019t worry: at Click, we\u2019re the best to handle your strategy for you!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;col-reverse&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-left&#8221;][vc_custom_heading text=&#8221;A customized plan&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%2309308e|line_height:46px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_height=&#8221;30&#8243; custom_line_width=&#8221;120px&#8221;][vc_column_text]\n<p style=\"margin-top: 50px; color: #717c80; font-weight: 500;\">To create your digital strategy, our experts start with your goals and identify the best tools and approaches to adopt in order to reach them. Then, we create a long-term plan for you according to those tools and approaches. Every step is included in our plan, including client acquisition, retention and conversion!<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;14248&#8243; background_image_position=&#8221;center center&#8221; enable_bg_scale=&#8221;true&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;image-flottante&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; 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use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_height=&#8221;30&#8243; custom_line_width=&#8221;120px&#8221;][vc_column_text]\n<p style=\"margin-top: 50px; color: #717c80; font-weight: 500;\">Concretely, your digital strategy will allow you to increase your ROI by giving you a much better idea of which strategies deserve your investments and what are the best ways to do it! 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title=&#8221;What exactly does a digital strategy include?&#8221;][vc_column_text]Your digital strategy includes an analysis of your current situation, of the market\u2019s situation, of your typical personas and of your competitors. We then recommend you strategies and tactics to apply online in order to distinguish yourself. Your strategy can also be preceded by an audit, which means we look at your history up until now and at your current situation to suggest improvements to you.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;How long will it take for this strategy to be ready?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The amount of time required to conceive your strategy is very variable depending on the size of your project and your amount of online channels. Also, if you need an audit before your strategy, the process will take more time. On average, the elaboration of a strategy takes between 1 and 3 months.<\/span>[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Will I be able to apply the strategies you\u2019ll transmit me without your help?&#8221;][vc_column_text]The answer to this question will depend on how much marketing and programming knowledge your company possesses internally. If you possess a lot of it, then you should be able to apply those strategies by yourself, while if you don\u2019t possess a lot, it would be wiser for you to let us apply them.[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;13929&#8243; bg_position=&#8221;left top&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;review&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; 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