<style type="text/css" data-type="vc_shortcodes-default-css">.vc_do_custom_heading{margin-bottom:0.625rem;margin-top:0;}</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1613061141235{margin-top: 20px !important;}.vc_custom_1613061189812{padding-top: 20px !important;padding-bottom: 40px !important;}.vc_custom_1613061309386{margin-top: 0px !important;margin-bottom: 20px !important;padding-top: 0px !important;padding-bottom: 0px !important;}</style>{"id":11537,"date":"2019-09-04T08:06:17","date_gmt":"2019-09-04T12:06:17","guid":{"rendered":"https:\/\/clicketmortar.com\/online-traffic-acquisition\/publicite-sur-les-moteurs-de-recherches\/"},"modified":"2024-01-12T13:45:36","modified_gmt":"2024-01-12T18:45:36","slug":"search-engine-marketing","status":"publish","type":"page","link":"https:\/\/clicketmortar.com\/en\/services\/online-traffic-acquisition\/search-engine-marketing\/","title":{"rendered":"Publicit\u00e9 sur les moteurs de recherches EN"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; 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delay=&#8221;100&#8243;][vc_column_text css_animation=&#8221;fadeIn&#8221;]\n<p style=\"color: #383e47; font-family: 'Nunito'; font-weight: 600;\">We know how to make it so that those clicks are on YOUR offers!<\/p>\n<p style=\"margin-top: 50px; color: #717c80;\">The Google AdWords platform functions with a selection of keywords linked with your products and services. The challenge is that those keywords are the subject of a bidding war, and the competition is fierce. Really, really fierce! To compete, you need to be able to choose the right keywords and eliminate the others. No worries: at Click &amp; Mortar, we watch the market with Columbo\u2019s magnifying glass and we make sure our campaigns reach your potential users.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; class=&#8221;col-reverse&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-5-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-left&#8221;][vc_custom_heading text=&#8221;We target your clients at different stages of research&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%2309308e|line_height:46px&#8221; use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_height=&#8221;30&#8243; custom_line_width=&#8221;120px&#8221;][vc_column_text]\n<p style=\"margin-top: 50px; color: #717c80; font-weight: 500;\"><span style=\"font-weight: 400;\">A client who\u2019s ready to buy a product will probably use very different keywords than a client who doesn\u2019t know too much what they\u2019re looking for. Between \u201cStar Wars gift ideas\u201d and \u201cStar Wars Yoda pyjamas X-Small in Montreal\u201d, there\u2019s a whole galaxy of difference! That is why we offer to create different AdWords campaigns according to where your potential clients are in their decisional journeys. The key is to select and eliminate the right keywords: that is how you will optimize your SEA campaigns. Don\u2019t worry about it, we\u2019ve got\u00a0 this covered!<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-8-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; background_image=&#8221;14248&#8243; background_image_position=&#8221;center center&#8221; enable_bg_scale=&#8221;true&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;image-flottante&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; 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use_theme_fonts=&#8221;yes&#8221;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;default&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; custom_height=&#8221;30&#8243; custom_line_width=&#8221;120px&#8221;][vc_column_text]\n<p style=\"margin-top: 50px; color: #717c80; font-weight: 500;\"><span style=\"font-weight: 400;\">Your quality score is assigned to you by Google according to the relevancy of your ad, the relevancy of your keywords and the quality of your landing page. To maximize your clicks and your conversion rates, it\u2019s important that you maximize the quality\u00a0 of these 3 factors. If you neglect your score, the danger is that your ads might be less well displayed, meaning you\u2019ll pay more for less results. That\u2019s where Click comes in: our experts have enough AdWords experience to optimize the profitability of your campaigns in a short time!<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#09308e&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;voir&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; top_margin=&#8221;50&#8243; bottom_margin=&#8221;50&#8243; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; delay=&#8221;300&#8243;][vc_custom_heading text=&#8221;Our services&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; animate=&#8221;yes&#8221; custom_height=&#8221;30&#8243; custom_line_width=&#8221;120&#8243; delay=&#8221;100&#8243;][vc_column_text css_animation=&#8221;fadeIn&#8221; max_width=&#8221;500&#8243;]\n<p style=\"color: white; font-family: 'Nunito'; font-size: 20px; font-weight: 600;\">We&#8217;re a hardworking team obsessed with fulfilling our clients&#8217; objectives using our contagious energy!<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;row-before-after&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][toggles style=&#8221;minimal&#8221; accordion=&#8221;true&#8221;][toggle color=&#8221;Default&#8221; title=&#8221;WITHOUT CLICK &#038; MORTAR&#8221;][vc_column_text css=&#8221;.vc_custom_1690829339332{padding-top: 20px !important;padding-right: 10% !important;padding-bottom: 20px !important;padding-left: 10% !important;}&#8221; el_class=&#8221;lightblue-background&#8221;]\n<p style=\"text-align: center; color: #09308d;\">Choosing your keywords by tossing a quarter and hoping luck gives you the most profitable choice (all while crossing your fingers, of course).<\/p>\n[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;<span class=``highlight``>WITH<\/span> CLICK &#038; MORTAR&#8221;][vc_column_text css=&#8221;.vc_custom_1690829364364{padding-top: 20px !important;padding-right: 10% !important;padding-bottom: 20px !important;padding-left: 10% !important;}&#8221;]\n<p style=\"text-align: center; color: #09308d;\">Our team of experts analyzes your market, your objectives, your target and your budget to define your campaign strategy. They\u2019ll choose exactly the keywords you need.<\/p>\n[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#dd4a43&#8243; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; top_margin=&#8221;20&#8243; bottom_margin=&#8221;20&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_row_inner equal_height=&#8221;yes&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; css=&#8221;.vc_custom_1604595898162{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_custom_heading text=&#8221;Still not convinced?&#8221; font_container=&#8221;tag:h2|font_size:36|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInLeft&#8221; css=&#8221;.vc_custom_1615319453727{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; el_class=&#8221;banner-center&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-right&#8221;][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;voir&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; top_margin=&#8221;150&#8243; bottom_margin=&#8221;150&#8243; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_custom_heading text=&#8221;The Click &#038; Mortar way&#8221; font_container=&#8221;tag:h2|text_align:center|color:%2309308e&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-2&#8243; animate=&#8221;yes&#8221; custom_height=&#8221;30&#8243; custom_line_width=&#8221;120&#8243; delay=&#8221;100&#8243;][vc_column_text]\n<p style=\"color: #383e47; font-family: 'Nunito'; font-size: 20px; font-weight: 600;\">A formula that works for all types of businesses!<\/p>\n[\/vc_column_text][vc_raw_html css=&#8221;.vc_custom_1664205060340{margin-top: 50px !important;}&#8221;]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;14269&#8243; bg_position=&#8221;center bottom&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; id=&#8221;voir&#8221; color_overlay=&#8221;#dd4a43&#8243; overlay_strength=&#8221;0.8&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;triangle&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;left-right&#8221; top_margin=&#8221;150&#8243; bottom_margin=&#8221;100&#8243; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; delay=&#8221;300&#8243;][vc_custom_heading text=&#8221;Some frequently asked questions&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeIn&#8221;][divider line_type=&#8221;Small Line&#8221; line_alignment=&#8221;center&#8221; line_thickness=&#8221;3&#8243; divider_color=&#8221;extra-color-3&#8243; animate=&#8221;yes&#8221; custom_height=&#8221;30&#8243; custom_line_width=&#8221;120&#8243; delay=&#8221;100&#8243;][vc_column_text css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1615319660910{margin-bottom: 50px !important;}&#8221;]\n<p style=\"color: white; font-family: 'Nunito'; font-size: 20px; font-weight: 600;\">Our answers to your questions.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50px&#8221; bottom_padding=&#8221;150px&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221;][toggles style=&#8221;minimal&#8221;][toggle color=&#8221;Default&#8221; title=&#8221;How can I prevent my keywords from being too general or too precise?&#8221;][vc_column_text]The trick is to know how to use different keyword options. You can ask Google to show your ads only to those who use your keywords in the right order, to those who use them in any order, to those who use all of them or only one of them: basically, the possibilities are endless! That\u2019s why to make the most of them, you need to call upon Click![\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;How much time will it take until my campaign is launched?&#8221;][vc_column_text]It greatly depends on the project and its scope! In general, it takes a month to build a campaign and it\u2019s launched during the second month.[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;How will you measure my return on investment?&#8221;][vc_column_text]<span style=\"font-weight: 400;\">That\u2019s a simple one! So simple that even we can do it, and we went in marketing mainly to escape advanced math classes! Here\u2019s the formula: ROI=(Sales resulting from your ads &#8211; Ad spending) \/ Ad spending. 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