{"id":13219,"date":"2022-04-12T14:24:07","date_gmt":"2022-04-12T18:24:07","guid":{"rendered":"https:\/\/clicketmortar.com\/?p=13219"},"modified":"2022-04-29T15:24:31","modified_gmt":"2022-04-29T19:24:31","slug":"new-brand-identity","status":"publish","type":"post","link":"https:\/\/clicketmortar.com\/en\/blogue\/new-brand-identity\/","title":{"rendered":"Click 4.0: Our New Brand Identity"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Identity Change<\/h1>\n

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That\u2019s right, the days of Click & Mortar\u2019s bright faded turquoise are over.\u00a0<\/span><\/p>\n

Sure, the funeral was touching – a reminder of what once was but will forever be with us.\u00a0<\/span><\/p>\n

Now, don\u2019t worry: we\u2019re not just writing this to fill you in on our new color pallet, because in truth, we\u2019re not just going from a #259C9F to a #1D4188.<\/span><\/p>\n

Instead, we\u2019re going through a complete identity change.\u00a0<\/span><\/p>\n

Our service offering is evolving.\u00a0<\/span><\/p>\n

The Origins of Change: a Step Towards Realizing our Vision<\/strong><\/h3>\n

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Evolve, sure, but how? Are we talking about advertising for sporting events in the metaverse? Distributing flyers in subway stairs?<\/span><\/p>\n

At Click, our vision has always been to be the partner that provides the biggest added value to our clients. Driven by this desire, and having been in the digital jungle for a few years now, we\u2019ve seen the gaps that need to be filled within the industry.\u00a0<\/span><\/p>\n

The truth is, digital marketing agencies tend to solely focus on the implementation and optimization of ads. However, they forget or perhaps underestimate the importance of creativity (copywriting and graphic design) and high level data processing in their offering. It is thus with these two areas in mind that we have structured our new service offering.\u00a0<\/span><\/p>\n

We\u2019ve made it our mission to combine performance and digital creativity while basing our decision-making on cold hard data. That\u2019s right, we\u2019ve introduced the holy trinity of digital marketing.<\/span><\/p>\n[\/vc_column_text][vc_column_text]\n

Departments That Reflect Their Expertise<\/strong><\/h3>\n

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Our new structure revolves around three newly created departments:<\/span><\/p>\n