{"id":14936,"date":"2018-07-26T13:45:55","date_gmt":"2018-07-26T17:45:55","guid":{"rendered":"https:\/\/clicketmortar.com\/blogue\/intro-google-tag-manager\/"},"modified":"2023-12-19T16:14:50","modified_gmt":"2023-12-19T21:14:50","slug":"intro-google-tag-manager","status":"publish","type":"post","link":"https:\/\/clicketmortar.com\/en\/blogue\/intro-google-tag-manager\/","title":{"rendered":"Why and How to Use Google Tag Manager: The Ultimate 2023 Guide"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Google Tag Manager (GTM) is a free platform that lets you create and manage tags on your company website in just a few clicks, all on your own!<\/span><\/p>\n

GTM enables you to better understand how users interact with the elements of your website, offering you more in-depth tracking on basic interactions compared to GA4 (Google Analytics 4), taking your analytics capability to the next level.<\/span><\/p>\n

In this article, you’ll find the complete guide to Google Tag Manager, from its mission to <\/span>to tips on how to use it optimally.<\/span><\/p>\n

What is Google Tag Manager?<\/strong><\/h2>\n

Google Tag Manager is different from Google Analytics 4. First of all, it’s important to understand that, unlike Google Analytics, Mixpanel, Adobe Analytics, Mailchimp, WordPress and all the other tools you’re currently using, Google Tag Manager isn’t tasked with interpreting the data it receives. Rather, it’s a tool for creating, managing and transmitting this data.\u00a0<\/span><\/p>\n

Currently, commonly used tools such as Meta, Google Analytics and Mailchimp, etc., don’t always fully capture what’s happening on your website. In many cases, the data needed to understand what users are doing on your site is not being sent to them, and even when some information is sent, it is often misinterpreted by these external analysis tools. In such cases, Google Tag Manager acts as a “universal translator,” enabling data to be collected and relevant information to be passed on in a way that can be understood by your preferred marketing tools, as illustrated in the diagram below.<\/span><\/p>\n

\"google-tag-manager-schema\"<\/p>\n

The 3 main components of GTM :\u00a0<\/b><\/h3>\n