{"id":15334,"date":"2025-03-03T09:52:21","date_gmt":"2025-03-03T14:52:21","guid":{"rendered":"https:\/\/clicketmortar.com\/?p=15334"},"modified":"2025-03-13T16:32:28","modified_gmt":"2025-03-13T20:32:28","slug":"social-media-marketing-smm-the-8-key-trends-of-2025","status":"publish","type":"post","link":"https:\/\/clicketmortar.com\/en\/blogue\/social-media-marketing-smm-the-8-key-trends-of-2025\/","title":{"rendered":"Social Media Marketing (SMM): the 8 Key Trends of 2025"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

How to use social media in marketing: the 8 biggest trends in 2025<\/b><\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”reverse” column_direction_tablet=”column_reverse” column_direction_phone=”default” scene_position=”center” top_padding=”50px” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]One thing’s for sure: social media marketing (SMM) is always changing. 2025 is no exception, as the possibilities unlocked by AI and new platforms are more important than ever. Here are 8 key trends to look out for in 2025 to optimize your SMM strategy.<\/strong>[\/vc_column_text][divider line_type=”No Line”][vc_column_text]\n

1. Short and authentic videos: Gen Z’s favorite format<\/b><\/h2>\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]The data is clear: 57 % of Zoomers and 42 % of Millenials prefer to discover new products and their features through short videos.<\/span><\/p>\n

Why is that?<\/b><\/h3>\n

It’s simple: users want fast-paced, easily consumable and captivating<\/strong> content. Basically<\/span>, they want to avoid useless details at all costs. Short videos are also adapted to <\/span>mobile scrolling<\/b>, which is still strongly on the rise. Finally,\u00a0<\/span>authenticity<\/b> is also important: unedited content<\/strong> tends to gain users’ trust more easily and to generate more interactions.<\/span><\/p>\n

This trend’s rise is impacting businesses in two general ways:<\/span><\/p>\n

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  1. Increase in their visibility and in their level of engagement with platforms like TikTok and Instagram Reels;<\/span><\/li>\n
  2. Reinforcing of their authenticity and of their proximity with their customer base.<\/span><\/li>\n<\/ol>\n

    The diagram below shows that content made in the format of shorts offers a better return on investment than long-form content or livestreams:<\/span>[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”15300″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”lazy-load” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line”][vc_column_text]When it comes to paid ad campaigns, shorts offer many other advantages:\u00a0<\/span><\/p>\n