{"id":15464,"date":"2025-06-17T09:09:59","date_gmt":"2025-06-17T13:09:59","guid":{"rendered":"https:\/\/clicketmortar.com\/?p=15464"},"modified":"2025-06-17T09:33:11","modified_gmt":"2025-06-17T13:33:11","slug":"click-mortar-welcomes-a-new-partner","status":"publish","type":"post","link":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/","title":{"rendered":"Click & Mortar Welcomes a New Partner"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Click & Mortar Welcomes Mika\u00ebl Perreault, Director of Data, as New Partner<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Click & Mortar is proud to announce the appointment of Mika\u00ebl Perreault<\/strong> as a partner. Already serving as Director of Data Science within the agency, Mika\u00ebl brings deep expertise in data engineering and analysis, with the ambition of turning data and artificial intelligence into strategic levers for the agency\u2019s clients.<\/p>\n

A graduate in engineering from Polytechnique Montr\u00e9al and holder of a master’s degree in machine learning specializing in natural language processing and recommendation systems, Mika\u00ebl also teaches Web Analytics at HEC Montr\u00e9al. His rigorous and innovative approach has already helped dozens of Click & Mortar clients take control of their data and turn it into powerful growth drivers.<\/p>\n

This major milestone is a chance to celebrate Mika\u00ebl\u2019s journey, both before and after joining Click, as well as his strategic vision for the company\u2019s future as a new partner.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”15364″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

Mika\u00ebl\u2019s Journey<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

A man of many passions\u2014including marketing<\/strong><\/h3>\n

If one trait defines Mika\u00ebl Perreault, it\u2019s his insatiable curiosity. As a young man, he was already interested in everything from science and psychology to literature.<\/p>\n

This broad curiosity led him to apply to no fewer than seven university programs<\/strong>! Asked to explain this surprising number, he simply says:<\/p>\n

\n

\u201cI\u2019ve always been interested in a wide variety of topics, and I didn\u2019t want to limit myself by choosing just one.\u201d<\/p>\n<\/blockquote>\n

Among the many subjects that captivated him was marketing. However, his unmatched passion for science and analytical thinking ultimately prevailed:<\/p>\n

\n

\u201cThat was long before Click, but I saw marketing as something more qualitative and less technical than science. So I put it aside… not knowing I would end up fully immersed in it one day!\u201d<\/p>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

 <\/p>\n

Choosing Science and Striving for Excellence<\/strong><\/h3>\n

Pursuing his passion for quantitative thinking, Mika\u00ebl became a highly recognized scientific mind at Polytechnique. Excelling academically, he launched his career in aerospace engineering. Then, suddenly, a new technological advancement captured his imagination: artificial intelligence<\/strong>.<\/p>\n

\n

\u201cMy discovery and study of AI was something special. I fell in love with the technology. I put in a lot of time and effort to understand how it worked. Over time, AI became a lens through which I view today\u2019s technological challenges.\u201d<\/p>\n<\/blockquote>\n

With this new specialization, Mika\u00ebl left aerospace engineering to focus on AI. Another key factor in that decision was his deep commitment to Quebec<\/strong>:<\/p>\n

\n

\u201cI still love aerospace, but I reached a breaking point\u2014moving forward meant going to the U.S., and that made me sad. I decided I wanted to use my knowledge to serve Quebec rather than export it to enrich our southern neighbors.\u201d<\/p>\n<\/blockquote>\n

That desire to serve Quebec would find its purpose at Click & Mortar.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

 <\/p>\n

The Click & Mortar Opportunity: Bringing His Passions Together<\/strong><\/h3>\n

In 2020, Mika\u00ebl met Olivier J. Bergeron<\/strong>, co-founder of Click & Mortar:<\/p>\n

\n

\u201cAt first, Mika\u00ebl wondered why I wanted to talk to him given his very technical background. I told him I wanted to transform Click & Mortar into an agency that prioritized cutting-edge tech solutions.\u201d<\/p>\n<\/blockquote>\n

Their shared vision for a data-driven agency focused on digital sovereignty<\/strong> created an instant connection.<\/p>\n

Though excited, Mika\u00ebl was hesitant\u2014making the leap from aerospace engineering to digital marketing was bold. Still, his drive to explore and try new things made it feel like a logical, if daring, step:<\/p>\n

\n

\u201cAt first, I was intimidated to accept the role with no formal marketing background. I joined a \u2018flying team\u2019 with no official clients, supporting the marketing teams. But within a year, I knew enough marketing concepts to play my role well.\u201d<\/p>\n<\/blockquote>\n

His analytical rigor and leadership soon paid off. Mika\u00ebl not only found his place\u2014he created<\/strong> one: today, he leads the very Data Science department<\/strong> he helped found.<\/p>\n

\n

\u201cMika\u00ebl\u2019s knowledge and skills propelled our data science capabilities forward by years in just months. It was clear to us he had partner potential,\u201d says Olivier.<\/p>\n<\/blockquote>\n

\n

\u201cI even told him at our first meeting: with his help, we\u2019d turn opinions into predictions\u2014and here we are.\u201d<\/p>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

 <\/p>\n

His Proudest Achievement (So Far)<\/strong><\/h3>\n

Asked what accomplishment makes him most proud since joining Click & Mortar, Mika\u00ebl answers without hesitation: the rapid rise of Click & Mortar as a strategic partner to Sobeys<\/strong>.<\/p>\n

This shift is largely due to the excellence of the Data Science department:<\/p>\n

\n

\u201cWhat makes me proud is that we started from scratch and are now the agency analyzing data for all their banners!\u201d<\/p>\n<\/blockquote>\n

This is exactly the kind of success Mika\u00ebl hopes to multiply in his new role as a partner\u2014because yes, he already has a plan for the future.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

 <\/p>\n

Strategic Vision and Expected Impact<\/strong><\/h2>\n

Three Core Priorities<\/strong><\/p>\n

For Mika\u00ebl, becoming a partner is an opportunity to further integrate data science and AI into the agency\u2019s services\u2014to help clients make better decisions and stand out<\/strong> in their markets.<\/p>\n

His plan focuses on three priorities:<\/p>\n

    \n
  1. \n

    Distinguishing high-value data from noise<\/strong><\/p>\n<\/li>\n<\/ol>\n

    \n

    \u201cThere\u2019s too much noise in data. Businesses struggle to know what to keep and what to discard. At Click, we\u2019re laser-precise in identifying what data brings the most value and setting aside the rest. We already lead in this\u2014we aim to become the best in the world<\/strong>.\u201d<\/p>\n<\/blockquote>\n

      \n
    1. \n

      Prioritizing clients\u2019 ownership of their data<\/strong><\/p>\n<\/li>\n<\/ol>\n

      \n

      \u201cI believe digital sovereignty is key to reducing our dependence on the U.S. Giants sell costly solutions to our clients, even though many of the features are irrelevant. Now that I\u2019m a partner, I want to keep Quebec dollars here and do what\u2019s best for our clients. Local ingenuity will break down all barriers\u2014it\u2019s essential to our economic independence.\u201d<\/p>\n<\/blockquote>\n

        \n
      1. \n

        Making Click & Mortar a leader in AI-powered marketing<\/strong><\/p>\n<\/li>\n<\/ol>\n

        \n

        \u201cI want to use my AI expertise to fully develop our AI solutions. That\u2019s how I see myself fulfilling the original mission Olivier gave me: to create marketing that fully leverages both quantitative and qualitative sciences.<\/strong>\u201d<\/p>\n<\/blockquote>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n

         <\/p>\n

        The Power of Merging Passions<\/strong><\/h2>\n

        As Mika\u00ebl begins his new role as a partner, his story shows that a passion never truly disappears. Whether it\u2019s marketing, AI, or even aerospace, all his diverse interests have shaped the excellence-driven leader<\/strong> he is today.<\/p>\n

        By merging his once-forgotten love for marketing with his newfound passion for AI, Mika\u00ebl has become the perfect person to help take Click & Mortar to the next level<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”]

        <\/i> <\/div>
        \n

         <\/p>\n

        \"\"Click & Mortar is a consulting firm that combines digital marketing and data science to help Canadian flagships make the most of their digital investments. <\/div>

        <\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

        Click & Mortar is proud to announce the appointment of Mika\u00ebl Perreault as a partner.<\/p>\n","protected":false},"author":38,"featured_media":15462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":{"0":"post-15464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized"},"yoast_head":"\nClick & Mortar Welcomes a New Partner | Click & Mortar<\/title>\n<meta name=\"description\" content=\"Click & Mortar Welcomes Mika\u00ebl Perreault, Director of Data, as New Partner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click & Mortar Welcomes a New Partner | Click & Mortar\" \/>\n<meta property=\"og:description\" content=\"Click & Mortar Welcomes Mika\u00ebl Perreault, Director of Data, as New Partner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/\" \/>\n<meta property=\"og:site_name\" content=\"Click & Mortar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ClicketMortar\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T13:09:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T13:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clicketmortar.com\/wp-content\/uploads\/2025\/06\/Design-sans-titre4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1790\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thomas Mihelich-Morissette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClicketMortar\" \/>\n<meta name=\"twitter:site\" content=\"@ClicketMortar\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Mihelich-Morissette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Click & Mortar Welcomes a New Partner | Click & Mortar","description":"Click & Mortar Welcomes Mika\u00ebl Perreault, Director of Data, as New Partner.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/","og_locale":"en_US","og_type":"article","og_title":"Click & Mortar Welcomes a New Partner | Click & Mortar","og_description":"Click & Mortar Welcomes Mika\u00ebl Perreault, Director of Data, as New Partner.","og_url":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/","og_site_name":"Click & Mortar","article_publisher":"https:\/\/www.facebook.com\/ClicketMortar\/","article_published_time":"2025-06-17T13:09:59+00:00","article_modified_time":"2025-06-17T13:33:11+00:00","og_image":[{"width":1790,"height":1200,"url":"https:\/\/clicketmortar.com\/wp-content\/uploads\/2025\/06\/Design-sans-titre4.png","type":"image\/png"}],"author":"Thomas Mihelich-Morissette","twitter_card":"summary_large_image","twitter_creator":"@ClicketMortar","twitter_site":"@ClicketMortar","twitter_misc":{"Written by":"Thomas Mihelich-Morissette","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/#article","isPartOf":{"@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/"},"author":{"name":"Thomas Mihelich-Morissette","@id":"https:\/\/clicketmortar.com\/#\/schema\/person\/0bcfc548639329e01e9008e3b562c44c"},"headline":"Click & Mortar Welcomes a New Partner","datePublished":"2025-06-17T13:09:59+00:00","dateModified":"2025-06-17T13:33:11+00:00","mainEntityOfPage":{"@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/"},"wordCount":2619,"publisher":{"@id":"https:\/\/clicketmortar.com\/#organization"},"image":{"@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/clicketmortar.com\/wp-content\/uploads\/2025\/06\/Design-sans-titre4.png","inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/","url":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/","name":"Click & Mortar Welcomes a New Partner | Click & Mortar","isPartOf":{"@id":"https:\/\/clicketmortar.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/#primaryimage"},"image":{"@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/#primaryimage"},"thumbnailUrl":"https:\/\/clicketmortar.com\/wp-content\/uploads\/2025\/06\/Design-sans-titre4.png","datePublished":"2025-06-17T13:09:59+00:00","dateModified":"2025-06-17T13:33:11+00:00","description":"Click & Mortar Welcomes Mika\u00ebl Perreault, Director of Data, as New Partner.","breadcrumb":{"@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/#primaryimage","url":"https:\/\/clicketmortar.com\/wp-content\/uploads\/2025\/06\/Design-sans-titre4.png","contentUrl":"https:\/\/clicketmortar.com\/wp-content\/uploads\/2025\/06\/Design-sans-titre4.png","width":1790,"height":1200,"caption":"Click & Mortar accueille un nouvel associ\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/clicketmortar.com\/en\/blogue\/click-mortar-welcomes-a-new-partner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/clicketmortar.com\/en\/"},{"@type":"ListItem","position":2,"name":"Click & Mortar Welcomes a New Partner"}]},{"@type":"WebSite","@id":"https:\/\/clicketmortar.com\/#website","url":"https:\/\/clicketmortar.com\/","name":"Click & Mortar","description":"Entreprendre \u00e0 l'\u00e8re num\u00e9rique","publisher":{"@id":"https:\/\/clicketmortar.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clicketmortar.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/clicketmortar.com\/#organization","name":"Click & Mortar","url":"https:\/\/clicketmortar.com\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/clicketmortar.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Click & Mortar"},"image":{"@id":"https:\/\/clicketmortar.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ClicketMortar\/","https:\/\/x.com\/ClicketMortar","https:\/\/www.linkedin.com\/company\/10788381?trk=prof-exp-company-name","https:\/\/www.youtube.com\/channel\/UC7Sf1F0_CkQmMGre1_3jBIg"]},{"@type":"Person","@id":"https:\/\/clicketmortar.com\/#\/schema\/person\/0bcfc548639329e01e9008e3b562c44c","name":"Thomas Mihelich-Morissette","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/clicketmortar.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2f43c271593c011b98d023d0ed525af91a14ec67f99d4397b75bb46bf4306e6f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2f43c271593c011b98d023d0ed525af91a14ec67f99d4397b75bb46bf4306e6f?s=96&d=mm&r=g","caption":"Thomas Mihelich-Morissette"},"url":"https:\/\/clicketmortar.com\/en\/blogue\/author\/thom\/"}]}},"_links":{"self":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/posts\/15464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/comments?post=15464"}],"version-history":[{"count":0,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/posts\/15464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/media\/15462"}],"wp:attachment":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/media?parent=15464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/categories?post=15464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/tags?post=15464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}