{"id":15501,"date":"2025-08-19T08:59:36","date_gmt":"2025-08-19T12:59:36","guid":{"rendered":"https:\/\/clicketmortar.com\/?p=15501"},"modified":"2025-08-19T09:01:56","modified_gmt":"2025-08-19T13:01:56","slug":"product-search-in-chatgpt","status":"publish","type":"post","link":"https:\/\/clicketmortar.com\/en\/blogue\/product-search-in-chatgpt\/","title":{"rendered":"Search Engine Optimization (SEO): product search in ChatGPT"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\n<h2>New feature: product search in ChatGPT<\/h2>\n<p>More and more internet users are turning away from Google in favor of ChatGPT for their searches.<\/p>\n<p>According to an Adobe study conducted with U.S. consumers, 77% of ChatGPT users use it to search. A growing share of these users are increasingly using it to compare options or ask for purchase recommendations.<\/p>\n<p>In response to these emerging behaviors, OpenAI is gradually rolling out a new feature called Search Product Discovery.<\/p>\n<p>It can display:<\/p>\n<ul>\n<li>image, name, price,<\/li>\n<li>merchant source (Shopify, Instacart, Klarna\u2026),<\/li>\n<li>and a direct purchase link.<\/li>\n<\/ul>\n<p>These suggestions are not advertisements; they\u2019re based on structured data from commerce partners.<\/p>\n<h2>How Search Product Discovery works<\/h2>\n<p>Product search in ChatGPT isn\u2019t always on. It\u2019s triggered when the model detects explicit commercial intent in the query.<\/p>\n<p>ChatGPT uses a combination of semantic analysis and conversational signals to determine whether the request reflects a shopping need.<\/p>\n<p>Examples of prompts that can trigger the feature:<\/p>\n<ul>\n<li>\u201cI\u2019m looking for a mattress for back pain\u201d<\/li>\n<li>\u201cRecommend a desk lamp with a USB port\u201d<\/li>\n<li>\u201cWhich kids\u2019 winter boots are highly rated?\u201d<\/li>\n<\/ul>\n<p>As soon as an e-commerce partner has relevant data to answer, ChatGPT generates a curated selection directly in the thread.<\/p>\n<p>This logic distinguishes informational from commercial queries, without the user having to specify that they want to \u201cbuy\u201d a product.<\/p>\n<h2>A new visibility opportunity<\/h2>\n<p>ChatGPT now offers merchants a potential showcase integrated into the search experience.<\/p>\n<p>Companies whose products are available via structured feeds can have their items displayed directly within AI-generated answers. They can thus gain embedded shopping visibility without ad auctions.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;15478&#8243; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\n<h6><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Source : <a href=\"https:\/\/openai.com\/chatgpt\/search-product-discovery\/\">https:\/\/openai.com\/chatgpt\/search-product-discovery\/<\/a><\/span><\/h6>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2>An evolution of the purchase journey<\/h2>\n<p>ChatGPT\u2019s \u201cSearch Product Discovery\u201d feature is part of a broader trend: AI-assisted conversational search.<\/p>\n<p>The traditional purchase journey alternates between exploration (discovery, inspiration) and evaluation (comparison, reviews) before a decision is made.<\/p>\n<p>This often non-linear process was described by Google as the \u201cMessy Middle,\u201d marked by back-and-forth between multiple channels (search, comparison engines, influencers, etc.). With tools like ChatGPT and this new feature, some of these steps could be centralized into a single point of interaction.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;15481&#8243; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\n<h6><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Source image :<a href=\"https:\/\/blog.avanci.fr\/messy-middle-comment-analyser-et-optimiser-un-parcours-dachat-complexe\"> https:\/\/blog.avanci.fr\/messy-middle-comment-analyser-et-optimiser-un-parcours-dachat-complexe<\/a><\/span><\/h6>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]\n<h2>What if the next storefront isn\u2019t yours?<\/h2>\n<p>For years, brands have invested everything to bring users onto their sites: optimizing SEO, building conversion funnels, and controlling every step of the journey.<\/p>\n<p>But with the arrival of product search in ChatGPT, a new interface is taking hold\u2014a layer of intermediation where the brand no longer has the first word.<\/p>\n<p>E-commerce is entering an era where discovery no longer starts on a merchant site, but in a dialogue. Preparing for this transition means anticipating a future where AI becomes a full-fledged actor in the purchase journey.<\/p>\n<p>Whether driven by the rise of AI or changing search behaviors, the rules of e-commerce are shifting.<\/p>\n<p>Brands that adapt now will be the ones recommended tomorrow.[\/vc_column_text]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <img decoding=\"async\" data-src=\"https:\/\/clicketmortar.com\/wp-content\/uploads\/2023\/07\/fleche-bleu-click-300x300.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/> <\/div><div class=\"iwt-text\"> *With its team of experts, Click &amp; Mortar specializes in impactful and high-performing SEO strategies. To make your brand shine using the latest marketing methods and tools, it couldn\u2019t be easier: <a href=\"https:\/\/clicketmortar.com\/en\/contact\/\">just contact us<\/a>. <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Product search in ChatGPT is changing the rules, since discovery no longer starts on a merchant\u2019s website.<\/p>\n","protected":false},"author":4,"featured_media":15499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[183,179,174,178,98],"tags":[151],"class_list":{"0":"post-15501","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"category-digital-strategy","9":"category-seo-en","10":"category-trends","11":"category-uncategorized","12":"tag-click-mortar-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product search in ChatGPT | Click &amp; 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Depuis, il comprend l\u2019importance de maximiser sa pr\u00e9sence en ligne et il fait tout pour hisser le marketing num\u00e9rique du Qu\u00e9bec \u00e0 un autre niveau. Titulaire d\u2019une M. Sc. Marketing et enseignant en marketing \u00e9lectronique \u00e0 HEC Montr\u00e9al, il est un gars de d\u00e9fis. Cofondateur de Click &amp; Mortar (www.clicketmortar.com), son ambition est de faire de Montr\u00e9al l\u2019\u00e9picentre du marketing num\u00e9rique mondial (rien de moins !). Au courant de sa carri\u00e8re, il a form\u00e9 plus d\u2019un millier d\u2019\u00e9tudiants, entrepreneurs et dirigeants, en plus d\u2019avoir men\u00e9 \u00e0 terme une centaine de campagnes de marketing num\u00e9rique dans diverses industries telles que l\u2019immobilier, le commerce du d\u00e9tail, le commerce en ligne, l\u2019h\u00f4tellerie, la construction, les finances, les arts, les sciences et les technologies.","sameAs":["https:\/\/clicketmortar.com\/","https:\/\/www.linkedin.com\/in\/gabrieltasse\/"],"url":"https:\/\/clicketmortar.com\/en\/blogue\/author\/gabriel-tasse\/"}]}},"_links":{"self":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/posts\/15501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/comments?post=15501"}],"version-history":[{"count":0,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/posts\/15501\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/media\/15499"}],"wp:attachment":[{"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/media?parent=15501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/categories?post=15501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clicketmortar.com\/en\/wp-json\/wp\/v2\/tags?post=15501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}