SEARCH ENGINE MARKETING

Did you know that 64.4% of clicks with an intent of purchase come from Google AdWords?

We know how to make it so that those clicks are on YOUR offers!

The Google AdWords platform functions with a selection of keywords linked with your products and services. The challenge is that those keywords are the subject of a bidding war, and the competition is fierce. Really, really fierce! To compete, you need to be able to choose the right keywords and eliminate the others. No worries: at Click & Mortar, we watch the market with Columbo’s magnifying glass and we make sure our campaigns reach your potential users.

We target your clients at different stages of research

A client who’s ready to buy a product will probably use very different keywords than a client who doesn’t know too much what they’re looking for. Between “Star Wars gift ideas” and “Star Wars Yoda pyjamas X-Small in Montreal”, there’s a whole galaxy of difference! That is why we offer to create different AdWords campaigns according to where your potential clients are in their decisional journeys. The key is to select and eliminate the right keywords: that is how you will optimize your SEA campaigns. Don’t worry about it, we’ve got  this covered!

We maintain a maximal quality score for you

Your quality score is assigned to you by Google according to the relevancy of your ad, the relevancy of your keywords and the quality of your landing page. To maximize your clicks and your conversion rates, it’s important that you maximize the quality  of these 3 factors. If you neglect your score, the danger is that your ads might be less well displayed, meaning you’ll pay more for less results. That’s where Click comes in: our experts have enough AdWords experience to optimize the profitability of your campaigns in a short time!

Our services

We’re a hardworking team obsessed with fulfilling our clients’ objectives using our contagious energy!

with Click & Mortar

Our team of experts analyzes your market, your objectives, your target and your budget to define your campaign strategy. They’ll choose exactly the keywords you need.

without Click & Mortar

Choosing your keywords by tossing a quarter and hoping luck gives you the most profitable choice (all while crossing your fingers, of course).

Still not convinced?

The Click & Mortar recipe

A formula that works for all types of businesses!

Ingredients

  • 1 tbsp of genius ideas
  • 1/4 tsp of spontaneous magic
  • 3/4 cup of creativity
  • 1 cup of rigor
  • 1 1/2 cup of results

Preparation

1. Instant performance results summary

As soon as the campaign is online, you can know how efficient it is, since billing is done per click!

2. Constant Optimization

Given that it’s possible to observe the results of the campaign immediately, our experts can apply optimizations and test keywords constantly. We won’t rest until the job is done!

3. Transparency and training

We uphold transparency through our completely interactive dashboards which allow you to visualize and learn more about the results of our digital efforts every month. We do the work, you’ve got the control!

If we made you hungry, here's a recipe for chocolate and banana bread:

Download_the_recipe

Some frequently asked questions

Our answers to your questions.

How can I prevent my keywords from being too general or too precise?

The trick is to know how to use different keyword options. You can ask Google to show your ads only to those who use your keywords in the right order, to those who use them in any order, to those who use all of them or only one of them: basically, the possibilities are endless! That’s why to make the most of them, you need to call upon Click!

How much time will it take until my campaign is launched?

It greatly depends on the project and its scope! In general, it takes a month to build a campaign and it’s launched during the second month.

How will you measure my return on investment?

That’s a simple one! So simple that even we can do it, and we went in marketing mainly to escape advanced math classes! Here’s the formula: ROI=(Sales resulting from your ads – Ad spending) / Ad spending. You’ve just seen the most mathematical section of our website: congratulations!

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