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Click & Mortar: Constantly Forging the Digital Marketing of Tomorrow
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Founded in 2016 by Olivier J. Bergeron and Gabriel Tassé, who met as Masters students at HEC Montreal, Click & Mortar quickly rose to prominence in the Canadian market. The agency’s rapid growth results from the founders’ shared vision to redefine digital marketing by merging creativity with cutting-edge technology.
Based in Montreal, Click & Mortar is the only agency in the country boasting a dedicated team of engineers and data scientists. This unique asset allows the agency to offer data-driven solutions to its diverse roster of clients, including household names such as Sobeys, Saputo and Nesto.
Unleashing the Power of Data: A New Frontier in Digital Marketing
No one understands the deep-reaching power of data better than the team at Click & Mortar. The vast expertise of its engineers and data scientists allows the agency to unearth rare insights that fuel highly effective, truly original marketing strategies. Unlike traditional agencies that rely heavily on intuition and experience, Click & Mortar favors an empirical approach, guided by the belief that marketing today is more science than art.
From the start, Click & Mortar has understood the instrumental role of technology in marketing. In 2023, in response to restrictive laws around online “cookies,” the company built its own advanced mixed marketing models, thus reducing its client’s dependence on big-tech corporations. In 2024, the Montreal agency started to develop a range of AI models tailored to their client’s specific needs.
Blending Data, Performance and Creativity
Success for Click & Mortar lies in three core pillars: performance marketing, data science, and talent acquisition. By integrating these disciplines, the 40-employee agency creates comprehensive strategies that meet immediate marketing goals while also building sustainable growth for its clients. Through predictive analytics, machine learning algorithms, and automated processes, Click & Mortar leverages technology to challenge the boundaries of what digital marketing can achieve.
One of Click & Mortar’s key differentiators is its commitment to education, with several team members teaching university and mentoring the next generation of digital marketers. The agency also empowers its clients by teaching them how to interpret and use that data. This collaborative approach builds stronger, more informed partnerships. Clients are never left in the dark; they understand the logic behind every decision, making them active participants in their success.
We Educate People to Become Digital Leaders
Since its inception almost a decade ago, Click & Mortar has witnessed and adapted to numerous technological shifts in the digital marketing landscape. Yet, through all the changes, the agency has remained at the forefront of the industry. This enduring success is a testament to its ability to anticipate trends, embrace innovation, and continuously refine its unique formula—a time-tested blend of engineering, data science, and science-backed creative strategy. Despite the rapid pace of change, Click & Mortar’s mission has never wavered: to make Canada a global leader in digital marketing. If you’re a Canadian company looking to lead your field in the digital realm, let’s lead together.
Click_&_Mortar
E-commerce
Digital Marketing
Noun
1. Click and Mortar is a business model that combines online and offline sales channels to facilitate the shopping experience. As such, “mortar” refers to the physical act of shopping and “click” refers to the online activity.
2. Digital marketing agency founded in 2016 in Montreal that manages the digital marketing campaigns of ambitious organizations.
“We decided to work with Click & Mortar and they made us realize our true potential.”