CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
The basis of your relationship with your customers is your recognition of their history with you
How can you use this history to make them long-term customers? Three letters: CRM!
CRM consists in making your customers feel valued by using your data about their experience with your company to customize the service you offer them. It’s like meeting a childhood friend and realizing that after all this time, you still remember the things you had in common! Good CRM can approximate this kind of feeling in the customer by making them live an experience that keeps track of their history with your business. It can be as simple as sending recommendations of similar products to customers after their purchases. For example, after having read The Hobbit, one has to read The Lord of the Rings! The goal of these kinds of practices is ultimately to improve your business relationship with your customers.
CRM to make your customers stay with you
Obviously, the more you make your customers feel you’re accompanying them in their consumer journey, the more they’ll want to prolong this journey with you. In other words, the more your customers realize you take note of their loyalty and reward it with exclusive offers, the more they’ll want to extend that loyalty. That’s the magic of CRM, and the really good news is: we’re CRM magicians!
CRM System: think long term
Investing in CRM is essential if you want to think long-term. The technology of a CRM system will allow you to improve your marketing by stocking your customers’ data to send them relevant ads. It will also allow you to improve your customer service by recording your customers’ experiences. Leave to our experts the trouble of configuring your CRM marketing to optimize your results!
We’re a hardworking team obsessed with fulfilling our clients’ objectives using our contagious energy!
Still not convinced?
The Click & Mortar way
A formula that works for all types of businesses!
1. Technological expertise
Thanks to our experts, you’ll know exactly what kind of CRM system to use and how to use it. Say goodbye to your worries!
2. CRM Marketing
Having the right system is one thing, but knowing how to use the data and functionalities of your system to boost your marketing, that’s another thing! Good thing our experts are pros in both domains!
3. Transparency and training
Throughout the process of optimizing your CRM, we keep you informed about what we’re implementing and how to use it.
Some frequently asked questions
Our answers to your questions.
A good CRM implies having a good way of tracking conversions! We’ll be able to measure the revenue generated by the CRM automations and also understand better how the other channels are performing.
That is our ultimate objective. There’s a famous saying that goes: teach a man to fish and he’ll eat smoked salmon forever!
Control is a mild way of putting it. You’ll be involved from A to Z, without it becoming an additional workload for you.
Our clients are family
Marketing and Communications Director @ Devimco Immobilier
“I love working with Click's team of Geeks, they're dynamic and always on the lookout for new ideas ! They're the PROS for optimizations that make you surpass the competition.”
Vice President, Marketing & Business Operations @ Sollum Technologies
“A human-sized agency, Click & Mortar has been an integral part of the Sollum family for more than a year and a half now. We've worked hand-in-hand on the development of digital strategy and acquisition, and we've had many victories thanks to that great teamwork.”
Director, Business Intelligence and User Experience @ Raymond Chabot Grant Thornton
“Collaborating with Click is like savoring a great champagne: they're excellent in all occasions, it's always a gift to collaborate with them. Their ideas are effervescent and after having tasted Click once, you won't be able to stop!”
General Director @ CORPIQ
“C & M is not just an agency that optimizes campaigns on social media, they're an integral part of communication strategies and they make excellent advisors!”