DATA ANALYSIS
Between tracking and dashboarding, data analysis is the crucial step of assessing your results
Let the magicians of Click take care of it!
The advantage of working in the digital world is that everything is measurable: whether you’re on a website, a search engine or a platform, data abounds! However, this abundance can become a source of confusion or even of indecision if you don’t know how to analyze that data. Rest easy: that’s where we come in! After having done some tracking on the metrics related to your business objectives, it’s time to leave the stage to the magic of web analytics!
We analyze trends instead of absolute data
Concluding that you’ve made 50 000 sales is not useful information in itself. However, this information becomes useful if we’re able to compare it with your previous results and your sales predictions to be able to understand what is the dominant trend in your sales.Then, by researching the source of your trends, we’re able to give you solutions to repair the situation or to optimize it, depending on the case.
We segment your visitors
Thanks to Google Analytics, we’re able to segment your visitors according to their origin (for example, knowing if they come from Google or from a domain), their interests (have they bought a Star Wars figurine recently?), their demographics (age, language, etc.) and their purchase behaviors (objectives vs completed purchases). This segmentation then becomes an extremely important tool to plan your next marketing campaigns!
Our services
We’re a hardworking team obsessed with fulfilling our clients’ objectives using our contagious energy!
with Click & Mortar
Simply by calling upon Click, the data that was causing you anxiety has become a source of confidence for you. Now, you know exactly where you’re going!
without Click & Mortar
You’re completely buried under the great quantity of data obtained by your tracking: a KPI? What’s that?
Still not convinced?
The Click & Mortar way
A formula that works for all types of businesses!
1. Technological expertise
Our experts are so familiar with Google Analytics that they carry out trend analyses as they wake up in the morning, just for fun!
2. Marketing wisdom
In addition to mastering the required tools to carry out a data analysis, our team is able to interpret your data according to what’s useful in marketing.
3. Transparency and training
The final result of our data analysis is an incredibly interactive dashboard! We’ve even written a page just on that, go read it!
The billion-dollar question
And our 2-billion dollar answer!
Can the data analysis also be done independently of tracking and dashboarding?
Yes. It’s a much more exhaustive analysis of the available data to help us better predict and improve the future.
Our clients are family
Join us!
Mélanie Daigle
Marketing and Communications Director @ Devimco Immobilier
“I love working with Click's team of Geeks, they're dynamic and always on the lookout for new ideas ! They're the PROS for optimizations that make you surpass the competition.”
Jenny Zammit
Vice President, Marketing & Business Operations @ Sollum Technologies
“A human-sized agency, Click & Mortar has been an integral part of the Sollum family for more than a year and a half now. We've worked hand-in-hand on the development of digital strategy and acquisition, and we've had many victories thanks to that great teamwork.”
Mélissa Duhamel
Director, Business Intelligence and User Experience @ Raymond Chabot Grant Thornton
“Collaborating with Click is like savoring a great champagne: they're excellent in all occasions, it's always a gift to collaborate with them. Their ideas are effervescent and after having tasted Click once, you won't be able to stop!”
Benoit Ste-Marie
General Director @ CORPIQ
“C & M is not just an agency that optimizes campaigns on social media, they're an integral part of communication strategies and they make excellent advisors!”
