CLICK & MORTAR
DIGITAL MARKETING TRAINING
A Popular Web
While online marketing may seem complicated to certain people, at Click & Mortar we certainly are not those certain people. But there’s one thing we’re certain about – we can teach your company how to navigate the digital world. That’s what we have done with a plethora of small, medium, and large companies in Quebec and elsewhere – the Devimcos, Sobeys, and BMRs of the world.
At Click, we believe in pedagogy as much as we believe in digital marketing – that is to say, a lot. Founded by two professors at HEC, the agency has close ties with several prestigious educational institutions in the province – the School of Directors at HEC and the School of Entrepreneurs of Quebec, notably. Today, a large part of our business strategy is anchored in active and continuous teaching.
The Click & Mortar
Web Marketing Training
Our training programs offer the skills possessed by our ideal clients: strong digital literacy, knowledge of online marketing tools, and the necessary know-how to develop a critical mindset in the tumultuous world of web marketing. These assets alone help a company not only become more competitive: it also often leads to real marketing fireworks. How? Well, by collaborating more actively with experts – us, for instance – who support you with your online marketing.
Think about it: to help your doctor make an informed diagnosis, it helps if you have a basic understanding of anatomy, doesn’t it?
The Content of the Training
Our training programs, although unique to each company,
are supported by three fundamental pillars:
The essential philosophy of digital marketing.
Its role in the online customer journey.
The infinite and essential power of data in customer conversion.
The content of our customized training includes dynamic lectures with small groups and a host of workshops. We explore the world of web analytics and its main tool, Google Analytics, an absolute essential of online marketing. We dive into the incredible marketing potential of major platforms – Google, Meta, and others as well – and explore their unique attributes.
And since several studies demonstrate that we learn better when an exam closes the learning process, we’ll tell you right now: there is an exam at the end of the training. The passing grade is to have learned something crucial to your work. In other words, no one has ever failed.
We firmly believe that digital coaching should be personalized to the company that receives it. We don’t want to help a company like yours: we want to help your company be like no other – your company is unique, and so should the digital training it receives.
On the other hand, several companies offer digital marketing training without working in the field themselves. In contrast, the marketing professionals – and university professors – at Click & Mortar live and breathe in the great arena of the digital world every day (even on Sundays: the internet isn’t known to sleep). If experience counts for something, count on us to have plenty of that.
Are you curious yet?
Our clients are family
Marketing and Communications Director @ Devimco Immobilier
“I love working with Click's team of Geeks, they're dynamic and always on the lookout for new ideas ! They're the PROS for optimizations that make you surpass the competition.”
Vice President, Marketing & Business Operations @ Sollum Technologies
“A human-sized agency, Click & Mortar has been an integral part of the Sollum family for more than a year and a half now. We've worked hand-in-hand on the development of digital strategy and acquisition, and we've had many victories thanks to that great teamwork.”
Director, Business Intelligence and User Experience @ Raymond Chabot Grant Thornton
“Collaborating with Click is like savoring a great champagne: they're excellent in all occasions, it's always a gift to collaborate with them. Their ideas are effervescent and after having tasted Click once, you won't be able to stop!”
General Director @ CORPIQ
“C & M is not just an agency that optimizes campaigns on social media, they're an integral part of communication strategies and they make excellent advisors!”