SOCIAL MEDIA MARKETING
Did you know that on average, only 10% of your subscribers will see your posts in their newsfeed?
That’s right! But no need to panic, we’re here to help you with that.
EdgeRank is the name of the algorithm Facebook used before to decide who sees what in their newsfeed. Pretty cool name, right? A few years ago, however, Facebook replaced EdgeRank with a machine learning algorithm which takes into account over a hundred thousand factors. The point here is that the algorithm is in constant evolution, like a Pokémon! Because of this situation, best practices are constantly shifting, so your organic publications reach less and less people. The unpredictability of the algorithm makes it worth it to invest in paid ads to optimize your marketing efforts. Investing gives you a certain guarantee of results which the organic algorithm doesn’t give you.
We aim exactly for your target audience
The magic of Facebook ads is that they allow you to aim very precisely at your potential clients according to their interests, their purchase habits and their location, among other things. Advertising to those who are already disposed to be interested pays!
We constantly optimize your ads
Facebook ads can be evaluated and modified in a moment! That’s great news for you: these functions allow our team to constantly optimize your ads as information on their performance is collected. We’re also evolving non-stop!
We’re a hardworking team obsessed with fulfilling our clients’ objectives using our contagious energy!
with Click & Mortar
Our team analyzes your situation and prepares a solution tailored to your needs. Our campaigns will manage to reach the people you want in an optimal way. Our efforts will distinguish you from the constant images of cats and babies on Facebook: thanks to Click, it’s you who’ll be trending!
without Click & Mortar
Facebook ads are often very hard to manage alone. The problem is that they’re often inefficient if not well managed or well executed. What’s the solution? Hint: slide to the “With Click & Mortar” section…
Still not convinced?
The Click & Mortar way
A formula that works for all types of businesses!
1. Customized Campaigns
By using what we call Ad Sets, our team can create different campaigns for your interested versus uninterested clients. Our goal is to make it so that no one is indifferent to your offer!
2. Constant or punctual campaigns
You want to do an ad blitz during the Holiday season? Or maybe you’d prefer to establish a Facebook ad that will last a long time? You’re in luck: our team is full of experts in both campaign types! That’s just another good reason to work with us!
3. Transparency and training
We uphold transparency through our completely interactive dashboards which allow you to visualize and learn more about the results of our digital efforts every month. We handle Facebook, you stay in the loop!
Some frequently asked questions
Our answers to your questions.
As a client, how should I get involved in the campaign development process?
At Click & Mortar, we adapt to your needs and your industry. We could integrate a campaign strategy from A to Z, just like we could leave you in charge of certain aspects of the campaign. For example, you want us to develop your campaign strategy while using your graphists’ art? No problem! We’ll always work together to reach your goals!
Can I make my ads circulate on Instagram if I don’t have an Instagram account?
No, unfortunately! It takes an Instagram account to do it. The good news is that it takes only a couple of minutes to create an account!
How will you calculate my ROI?
An easy question for pros like us! Your ROI = (Sales from your ads – Ad spending) / Ad spending.
Our clients are family
Marketing and Communications Director @ Devimco Immobilier
“I love working with Click's team of Geeks, they're dynamic and always on the lookout for new ideas ! They're the PROS for optimizations that make you surpass the competition.”
Vice President, Marketing & Business Operations @ Sollum Technologies
“A human-sized agency, Click & Mortar has been an integral part of the Sollum family for more than a year and a half now. We've worked hand-in-hand on the development of digital strategy and acquisition, and we've had many victories thanks to that great teamwork.”
Director, Business Intelligence and User Experience @ Raymond Chabot Grant Thornton
“Collaborating with Click is like savoring a great champagne: they're excellent in all occasions, it's always a gift to collaborate with them. Their ideas are effervescent and after having tasted Click once, you won't be able to stop!”
General Director @ CORPIQ
“C & M is not just an agency that optimizes campaigns on social media, they're an integral part of communication strategies and they make excellent advisors!”