To convert as well as possible, it’s not enough to just make surface modifications on your website.
You also need to change its architecture!
Your conversion flow doesn’t come from nowhere, it comes from your conversion tunnels, meaning your website’s entry links. For example, it could be your blog or your products page. To optimize your website’s conversion, these tunnels are what we analyze, as well as the visitors coming through them.
Audit: conversion tunnels analysis
Most of the time, when we analyze your website’s conversion tunnels, we realize there are certain sections of the tunnel which many people leave the site when they get to. These sections, which we call drop points, are precisely the ones we’ll help you improve thanks to our audit. By analyzing your pages with conversion tools, we’re able to tell you precisely what your visitors’ experience looks like in these sections.
Audit: visitor experience analysis in drop points
Thanks to tools like Hotjar, we’re able to tell you what’s less efficient for converting visitors on your page: for example, it could be a simple misplaced button or an overly timid color. In the Hotjar interface, we have access to a lot of data about the experience of visitors on your website: where exactly they place their mouse, how long they leave it there, etc. Consequently, we’re able to tell you where people “drop out” of your website and what to do to fix the situation.
We’re a hardworking team obsessed with fulfilling our clients’ objectives using our contagious energy!
with Click & Mortar
After receiving our audit, you’ve moved your button towards the top of the page and made it green. Green on fushia, no one can miss that!
without Click & Mortar
Your potential clients don’t perceive your button to fill in a survey because it’s at the bottom of your page and it’s fushia… On a fushia background!
Still not convinced?
The Click & Mortar recipe
A formula that works for all types of businesses!
- 1 tbsp of genius ideas
- 1/4 tsp of spontaneous magic
- 3/4 cup of creativity
- 1 cup of rigor
- 1 1/2 cup of results
1. Technological expertise
Our experts know how to use Hotjar and other softwares to make a precise and complete diagnosis of your conversion tunnels’ shortcomings.
2. We maximize your ROI
Investing in your conversion tunnels’ optimization means securing a source of reliable future revenue for yourself. More conversions equal more sales!
3. Transparency and training
Our audit contains the full results of our analysis. We also make sure to explain to you in detail which modifications should be applied on your website, so that you’re able to make them happen after the audit.
If we made you hungry, here's a recipe for chocolate and banana bread:Download_the_recipe
The billion-dollar question
And our 2 billion-dollar answer!
Will you tell me how to apply the suggestions of your audit, or will I need additional help to apply them?
Depending on the recommendations, they can be addressed to different parties. However, we are clever enough to understand the different members of your team and address our advice to the right people. We consider ourselves the Cupids of web conversion!
Our clients are family
Marketing and Communications Director @ Devimco Immobilier
“I love working with Click's team of Geeks, they're dynamic and always on the lookout for new ideas ! They're the PROS for optimizations that make you surpass the competition.”
Vice President, Marketing & Business Operations @ Sollum Technologies
“A human-sized agency, Click & Mortar has been an integral part of the Sollum family for more than a year and a half now. We've worked hand-in-hand on the development of digital strategy and acquisition, and we've had many victories thanks to that great teamwork.”
Director, Business Intelligence and User Experience @ Raymond Chabot Grant Thornton
“Collaborating with Click is like savoring a great champagne: they're excellent in all occasions, it's always a gift to collaborate with them. Their ideas are effervescent and after having tasted Click once, you won't be able to stop!”
General Director @ CORPIQ
“C & M is not just an agency that optimizes campaigns on social media, they're an integral part of communication strategies and they make excellent advisors!”
The Real Elon Musk
CEO @ Tesla, SpaceX
“Click & Mortar is definitely, 100% FOR SURE the first company I would send to represent us on Mars. We need these guys at the forefront of any civilization. Also, isn't their name the coolest thing ever? Just saying...”