CONVERSION OPTIMIZATION
To convert as well as possible, it’s not enough to just make surface modifications on your website.
You also need to change its architecture!
Your conversion flow doesn’t come from nowhere, it comes from your conversion tunnels, meaning your website’s entry links. For example, it could be your blog or your products page. To optimize your website’s conversion, these tunnels are what we analyze, as well as the visitors coming through them.
Audit: conversion tunnels analysis
Most of the time, when we analyze your website’s conversion tunnels, we realize there are certain sections of the tunnel which many people leave the site when they get to. These sections, which we call drop points, are precisely the ones we’ll help you improve thanks to our audit. By analyzing your pages with conversion tools, we’re able to tell you precisely what your visitors’ experience looks like in these sections.
Audit: visitor experience analysis in drop points
Thanks to tools like Hotjar, we’re able to tell you what’s less efficient for converting visitors on your page: for example, it could be a simple misplaced button or an overly timid color. In the Hotjar interface, we have access to a lot of data about the experience of visitors on your website: where exactly they place their mouse, how long they leave it there, etc. Consequently, we’re able to tell you where people “drop out” of your website and what to do to fix the situation.
Our services
We’re a hardworking team obsessed with fulfilling our clients’ objectives using our contagious energy!
WITHOUT CLICK & MORTAR
Your potential clients don’t perceive your button to fill in a survey because it’s at the bottom of your page and it’s fushia… On a fushia background!
WITH CLICK & MORTAR
After receiving our audit, you’ve moved your button towards the top of the page and made it green. Green on fushia, no one can miss that!
Still not convinced?
The Click & Mortar way
A formula that works for all types of businesses!
1. Technological expertise
Our experts know how to use Hotjar and other softwares to make a precise and complete diagnosis of your conversion tunnels’ shortcomings.
2. We maximize your ROI
Investing in your conversion tunnels’ optimization means securing a source of reliable future revenue for yourself. More conversions equal more sales!
3. Transparency and training
Our audit contains the full results of our analysis. We also make sure to explain to you in detail which modifications should be applied on your website, so that you’re able to make them happen after the audit.
The billion-dollar question
And our 2 billion-dollar answer!
Will you tell me how to apply the suggestions of your audit, or will I need additional help to apply them?
Depending on the recommendations, they can be addressed to different parties. However, we are clever enough to understand the different members of your team and address our advice to the right people. We consider ourselves the Cupids of web conversion!
Our clients are family
Join us!
Mélanie Daigle
Directrice Marketing et Communications @ Devimco Immobilier
“I love working with the team of geeks at Click. They are very dynamic and always on the lookout for new ideas! And they're pros at optimizing to consistently outperform the competition.”
Mélissa Duhamel
VP Marketing et Ecommerce @ La Cordée
“Collaborating with Click is like savouring fine champagne: they excel on all occasions, and their ideas are effervescent.”
Pierre-Luc Marier
CMO @ BIXI
“With them, we've managed to push our digital strategies and analyses further. The projects undertaken have undoubtedly contributed to the success and growth of the recent seasons!”
Marlène Papineau
Spécialiste Marketing @ Rachelle Béry
“The C&M team was able to listen to our needs, and then they proved to be flexible and innovative. Their digital expertise ensured us a high-quality product that now serves as a benchmark in the industry.”