BMR: DIGITAL ACCELERATION
BMR
Recognized for their market expertise and highly specialized service, BMR is a group of over 275 retailers of construction materials and hardware products, spanning the provinces of Quebec, Ontario, and the Maritimes.
As part of this mandate, our goal was to support BMR's marketing team in their business decisions by leveraging data through our analytical tools and digital campaigns.
"Collaborating with Click is like savoring fine champagne: they're excellent on all occasions, and they constantly have ideas bubbling up."
- Mélissa Duhamel
Senior Director - E-commerce, Digital Marketing, and Omnichannel Customer Experience, BMR
01
Challenges
Enhance result tracking through advanced web tracking and a customized dashboard for BMR’s online commerce, while developing advertising tactics tailored to various stages of the purchase process.
02
Solution
Enhance result tracking through advanced web tracking and a customized dashboard for BMR’s online commerce, while developing advertising tactics tailored to various stages of the purchase process.
03
Results
BMR has successfully improved its online positioning with its target audience, resulting in a nearly 20% increase in traffic to its digital platforms and enabling revenue to grow by more than 35%.
An Interdepartmental
Effort
Our data, performance, and creativity experts worked in harmony to create a swift digital symbiosis across various aspects. The collaboration was natural and efficient, encompassing the analysis and visualization of BMR's current data, the establishment of a campaign structure based on our recent insights, and the creation of advertising content that aligns with them.
