THE SAPUTO FRIDGE: BRAND VIDEO
Already well established on the refrigerated shelves of our favourite grocery stores, the dairy and cheese company is now venturing into online commerce with its transactional platform, The Saputo Fridge.
More precisely, the goal here is to promote and increase the awareness of this recently added sales channel through a highly relevant format (video) that fulfills this need.
The idea is to share and clarify the new purchasing process offered by Saputo. All of this with the aim of successfully normalizing its use and creating a spontaneous routine for customers when it comes to doing a portion of their recurring grocery shopping online.
Bring a video to life on digital media that clearly and quickly (and in an engaging manner) explains what The Saputo Fridge offers. More specifically, the available products and the benefits associated with online ordering.
Not only did the video achieve organic success, but paid results were also impressive, with a cost per view of $0.02 and a cost per thousand impressions of $4.61.
Being already tasked by Saputo with managing, analyzing, and optimizing digital campaigns for The Saputo Fridge, it became natural to add the video creation component. Why? Well, it's simple: we already had the client's context, their target audiences, and their goals. This allowed us to streamline our ideation and recommendations based on the existing advertising structure and platforms in place.