RACHELLE BÉRY : DIGITAL FLYERS
With its 10 grocery stores and over 90 health spaces located inside IGA supermarkets, Rachelle Béry is entirely dedicated to natural products and its mission is to meet the needs of Quebecers who are committed to taking care of their health!
In keeping with their avant-garde nature, Rachelle Béry is one of the first grocery stores in Québec to fully shift to a digital flyer.
"The C&M team was able to listen to our needs, was flexible and innovative when facing many variables and stakeholders involved in the project. They were able to ensure that everything was delivered on time. Thanks to their digital expertise, we have a quality product today that acts as a model in the industry."
- Marlène Papineau, Marketing Specialist, Rachelle Béry
Click’s creative team had the honour of creating the ideal structure for a flyer that would only live online.
Our methodology is a clever mix of industry standards, user tests for analyzing facial emotions and cognitive load, user experience surveys and international competitive intelligence.
The final product is a wireframe with several layout variations as well as a set of standards on which the Rachelle Béry team has relied on to dress their 100% digital flyer since September 2022. It provides an intuitive and pleasant web experience adapted to each digital platform.
*Visuals: Courtesy of Rachelle Béry