TRACKING
How can you know the best spot to place your ads?
Don’t worry: with our tracking services, we’ll tell you!
Tracking consists in analyzing the movements and clicks of your clients on your website to be able to understand their digital journeys. It brings many advantages! For example, suppose you sell sports equipment and a certain client goes only in the golf section of your website: tracking allows you to send them ads about golf specifically. With our expertise in tracking, we can tell you not only which ads to show, but also where you should show them for optimal results!
Macroconversion and microconversion
At Click, we use tracking according to your objectives. For example, if you want to obtain 3000 subscriptions on your website, we’ll establish that as your macroconversion objective, meaning, as your brute desired result. In your case, as a microconversion objective, we would look closely at your clients’ digital journeys on your website: how do they get to the subscription page, what prevents them from getting there, etc., to offer solutions to those obstacles. The goal is that all roads lead to Rome, and we want Rome to be your subscription page!
Ad optimization
By giving you a database about your clients’ experiences on your website, tracking allows you to see the common points between these experiences and to use these points to position your ads in an optimal way. For example, if you see that few people visit the bottom of your pages, it’s better not to put ads or important information there. In the same way, if tracking reveals that everyone goes to a precise point of your website, you’ll be able to place ads there for maximum impact!
Our services
We’re a hardworking team obsessed with fulfilling our clients’ objectives using our contagious energy!
with Click & Mortar
Thanks to our tracking services, you know exactly where your clients go on your website and how to transform its user experience to offer a direct path to conversion!
without Click & Mortar
You’re unsatisfied with the conversions on your website, but you’re unable to know what’s wrong with its structure.
Still not convinced?
The Click & Mortar way
A formula that works for all types of businesses!
1. Your objectives, our solutions
Before applying tracking to your website, we make sure to know your objectives and to adopt them in creating our macroconversion and microconversion objectives.
2. Tracking plan
Before tracking, we prepare tracking documents containing the list of events we want to track, with the tracking data and screenshots that allow you to understand what we’re about to do. In other words, we keep you in the loop the whole time!
3. Integration and dashboard
After the tracking plan, we integrate the planned tracking and we even create one of our famous dashboards to allow you to intuitively see the results!
Some frequently asked questions
Our answers to your questions.
What’s the difference between tracking and a UX audit?
The UX audit can use some tracking, but in a UX audit we do not integrate solutions, we only suggest them: in the case of tracking, we integrate solutions.
How do you calculate the ROI of tracking?
Tracking allows us to know the ROI of all our marketing initiatives: that’s why it’s priceless.
Our clients are family
Join us!
Mélanie Daigle
Marketing and Communications Director @ Devimco Immobilier
“I love working with Click's team of Geeks, they're dynamic and always on the lookout for new ideas ! They're the PROS for optimizations that make you surpass the competition.”
Jenny Zammit
Vice President, Marketing & Business Operations @ Sollum Technologies
“A human-sized agency, Click & Mortar has been an integral part of the Sollum family for more than a year and a half now. We've worked hand-in-hand on the development of digital strategy and acquisition, and we've had many victories thanks to that great teamwork.”
Mélissa Duhamel
Director, Business Intelligence and User Experience @ Raymond Chabot Grant Thornton
“Collaborating with Click is like savoring a great champagne: they're excellent in all occasions, it's always a gift to collaborate with them. Their ideas are effervescent and after having tasted Click once, you won't be able to stop!”
Benoit Ste-Marie
General Director @ CORPIQ
“C & M is not just an agency that optimizes campaigns on social media, they're an integral part of communication strategies and they make excellent advisors!”
