27 September 2023
Marketing Mix Modeling in a Post-cookies Era
As cookies are disappearing from digital marketing, marketing mix modeling (MMM) is on its way to becoming one of its indispensable tools.
18 September 2023
The Environmental Impact of Digital Marketing
It is imperative to try and reduce our digital carbon footprint. But how do you achieve this as a digital marketing agency?
28 June 2023
Québec’s Law 25 to Regulate the Far Web
Law 25 is upending digital marketing. But is it for the better? Find out Click & Mortar cofounder Olivier J. Bergeron's opinion.
5 May 2023
The Great Journeys of Data
Découvrez les rouages d’une transition réussie vers Google Analytics 4 et apprenez pourquoi des institutions comme Le Devoir font confiance à Click & Mortar.