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25 March 2024
10 Trends Rewriting the Future of Digital Marketing
Discover the industry’s profound transformations capable of altering traditional marketing strategies in 2024.
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11 December 2023
Optimizing Marketing Budgets During a Recession
It might seem natural to cut down on a company's marketing budgets during an economic slowdown. Find out why this common solution isn't always the right one.
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27 September 2023
Marketing Mix Modeling in a Post-cookies Era
As cookies are disappearing from digital marketing, marketing mix modeling (MMM) is on its way to becoming one of its indispensable tools.
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18 September 2023
The Environmental Impact of Digital Marketing
It is imperative to try and reduce our digital carbon footprint. But how do you achieve this as a digital marketing agency?
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28 June 2023
Québec’s Law 25 to Regulate the Far Web
Law 25 is upending digital marketing. But is it for the better? Find out Click & Mortar cofounder Olivier J. Bergeron's opinion.
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5 May 2023
The Great Journeys of Data
Découvrez les rouages d’une transition réussie vers Google Analytics 4 et apprenez pourquoi des institutions comme Le Devoir font confiance à Click & Mortar.