PERFORMANCE DEPARTMENT
Click’s Cornerstone
“Your content’s quality and relevance will determine performance.”
Who?
Our Performance Department is made up of technical marketers that have field knowledge of each of the acquisition channels.
What?
Here, we’re not only concerned about the technical aspects of the campaigns’ implementation and optimization, but we are also involved in coming up with new solutions and processes that fit with the market’s ever-evolving trends. At the end of the day, we want to reach the right person, at the right time, on the right platform.
How?
By using every possible acronym that pertains to digital marketing:
- Search Engine Optimization (SEO)
- Creating and optimizing digital campaigns on search engines (SEA), social media (SMM), and Digital Out of Home banners (DOOH)
- Text Marketing (SMS)
- Marketing automation and support (CRM)
- User Experience Optimization (UX)
- Conversion Rate Optimization (CRO)